The Bodysuit That Shaped The Future

THE BODYSUIT THAT SHAPED THE FUTURE

It all began on a cold December day in Sweden, 2011. In a world where Instagram wasn’t yet a thing. The selfie obsession still a couple of years away from making its world debut. A fashion designer is creating an outfit for a party about to take place in the evening, without taking photos of every step of the way. Not even a photo of the premiere night of the first Signature Bodysuit is to be found.

THE NEW FAVOURITE

What did remain from the night was the memory of how well received the spectacular gold creation was. At a goth party with dresscode black nonetheless! So as a last-minute tweak the bodysuit was thrown into the spring/summer collection of 2012 and shown on the release fashion show. A photographer approached the designer after the show, asking to pull some pieces for her next photo shoot. That photographer was Amanda Stiverius. The photo she took was instantly taken up by Vogue Italia’s new talent site PhotoVogue. From there it took off.

THEN AND NOW
Since then the bodysuit has gone through a few cosmetic changes; a change in material to a shattered-glass print and the neckline has moved up a few centimeters, but who doesn’t change a bit over the course of 8 years?

2012
Photographed by Jamie Mahon

2019
Photographed by A. Tamboly

The shift

What started as a party outfit meant for a designer's private closet ended up shaping the future of an entire brand, shifting focus towards stage wear, and as the popularity of the bodysuit grew even further, more colours and styles were added over the years.