• It all began on a cold December day in Sweden, 2011. In a world where Instagram wasn’t yet a thing. The selfie obsession still a couple of years away from making its world debut. A fashion designer is creating an outfit for a party... It all began on a cold December day in Sweden, 2011. In a world where Instagram wasn’t yet a thing. The selfie obsession still a couple of years away from making its world debut. A fashion designer is creating an outfit for a party...

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