I just came across this editorial shoot for ID Magazine with Naomi Campbell and Kate Moss. If I remember things corretly this was the shoot lady Gaga was supposed to be in too, but the super models refused to share the spotlight with her. Haha, quite funny :P

The shoot is very pretty and the clothes are cool, but it doesn't bring anything new to the table and it certainly doesn't make me change my mind... I still hate latex. And if this is the best the "real" fashion industry can come up with maybe it's time to leave that trend behind and let those who are into that kind of fetish fashion have their clothes alone...

Looove those shoes! I need them! Seriously; I do.

This picture is simply drop dead gorgeous! Love the long legs, peekaboo nipple and the see-through organza.

Got the first photo shoot with the new collection tonight, a photographer from Malmö is gonna drop by later to pick up some clothes. I've worked with him before and he takes really nice pics, so I think this is a good kick-off for the fall! :D

Lena xo

The one thing I can't stand, less than idiot questions, are idiot comments. Often the questions can be laughed at, like this classic one; "Are these spandex pants made of real leather?" Yeah, sure, whatever you say :P Haha, moron....

But comments... I don't care if you don't like my designs, but don't write rude comments about the models... especially not about their weight. They've been hired cos I think they have a great look. And they're healthy. End of discussion. Many of my models are also my personal friends and it pisses me of when someone is rude to them.

I don't understand why it's ok to comment on a skinny person's look, but not to say to a fat chick "Oh gosh... you really need a diet!" No... then you should be proud of your size. Seriously!? I don't buy this "use real wimen" in your campaigns, models are actually real wimen as well if someone's missed it... We all look different and of course it's the one who looks like most people wanna look like that will get harassed for it. How come it's so wrong to have that look that's seen as the ideal of the society?

I make clothes most suitable for skinny people. (Which doesn't mean I don't like larger people, as I guess some people will read this blog post that way...) I am a small girl myself - even though I don't have a model body at all - and I have problems finding clothes that fits me in the stores, so I wanna make clothes for people like me. Everyone's got a "Big is Beautiful" line and as the normal sizes in the stores are getting bigger - cos people are getting bigger, the small girls are forgotten. "Everything looks great on them anyway." Clothes 2 sizes too big doesn't look good... Especially not if they're made in spandex...

But then again; this my opinion. And that's what I'm using this blog for; posting MY opinion on things. Not necessarely for you to agree.

According to me, this lady; Alice Dellal, is the hottest women in fashion with a perfect body. Skinny, but still with some hips and boobs.

Lena xo

Can I please just get one night's sleep without waking up several times a night with anxiety over something?? Trial, money, orders I haven't had the time to finish or send, ex-boyfriend, new collection.... bleh... give me a break...

Candy for breakfast before it's time to run some errands and then get down to business with today's sewing. Got some cathing up to do and some customers waiting for their orders to arrive. I hate keeping people waiting...

Yesterday I had a day off. Haven't had that in weeks... It was really nice seeing two of my sisters and my dad. Just hanging out a day in Helsingör, Denmark. Strolling around and having dinner out. I haven't even had dinner for days, so it was good.

This was a boring post, but I feel a bit on the boring side today :P

But anyway: this is my inspiration for today; Madisyn Ritland as Madonna (from 2008). Simply adorable! I wanna look like that and I want those rhinestone fake Chanel earrings, the bag and the lace tights!

See the entire shoot here!

Lena xo

Apparently I was mean in yesterday's blog post. :P

I would rather say I was (am) extremly hurt and of course I know there haven't been 3,5 year of misary. Then I wouldn't have stayed... There was lots of feelings all the time; love and passion, but also dark feelings... and I am willing to say love makes you not only blind, but stupid as well...and I guess that makes it two of us ;)

Thursday started so good, but ended so bad... Yesterday started so bad, but ended so good! I saw a FB update from one of my fave U.S. photographers Monique Antoinette; she's doing two days of TF shoots and stylists and designers could send her an e-mail to apply. And as I sent the e-mail it didn't take many minutes til I got a reply that she's a huge fan of ME and would be happy to shoot any of my designs! Wow. It's so weird how things turn out sometimes and I really don't think about it in that way; that someone who's work I really admire, knows how I am and what I do and likes it as well. Well that e-mail made my day :D

These are two of my favorites of her pics; the lovely Raquel Reed and Yvette. Check out her website to more!

Plus I've got a 2 mile long e-mail from my fave Scottish girl; oh yes, we love candy and caffeine! :D And I can't wait to see her as lady Death rockin' my designs at a photo shoot! And fingers crossed I've soon be having a stockist in Glasgow! All because of this lovely lady!

Looks like I'm going to Denmark today. It's gonna be nice getting away from Malmö for a day. This drama queen is sick of all the drama and needs a day off :)

Lena xo

I should be so happy now when the trial is over and the new collection is out and I've got such a good response on it, but... I did the mistake seeing my ex for a movie last night. Big mistake. Huge... Now I'm feeling even more hurt than I did before. I just can't stop loving him and I wish I could just cut my heart out and not feel a thing... He hasn't done anything but hurting me for the past 3,5 years. Did I seriously think that was ever going to change!?

But it's kinda funny... I've never loved anyone as much as I love him and still he could never compete with my job... I live and breathe fashion. That's the love of my life.

I'm so so happy for all the great critique I've got for the collection. It means a lot. I've got so much great stuff coming up this fall I don't even know where to begin! Maybe I'm not feeling it today, but I will. At least when I see the result :) And I defo need to hook up with more talanted stylists! Found one promising lady in England who I'm waiting for more info from on upcoming magazine shoots :)

Today I need to set the outfits for the Fashion Strikes Back show with Haute Magazine in San Diego in October, finish the catalogue to send out to shops and write one hell of a presentation so they just loves it! Plus plan a few photo shoots and get some questions ready for that factory I've found that might produce my line from now on. Yep, that's right! I've realized I can't do all of it myself anymore... but I won't compromise the quality, so I'm gonna check it out carfully. And it's in Sweden, so I can easily go there and I know the workers got a normal paycheck by the end of every month. Maybe I can actually do it this way and make some money and still keep the soul and personality in the clothes.

Lena xo

Yaay! I survived yesterday in court! And it was very much indeed like my lawyer said; It's gonna hurt a little bit, for a nano second, but it's not gonna kill you, and then when it's over you're gonna realize it wasn't as painful you thought it was gonna be. "Ok, like getting a piercing?" I can't remember that feeling excatly, but yes, like getting a piercing. Then he laughed. Haha, I've got a cool lawyer :)

Now I just have to wait two weeks for the verdict. After that the losing side got 3 weeks to appeal. Let's sure hope we're not the losing side... The judge was really moody, so can't say anything about how it went... hopefully she saw them as the bad guys they are, but you never know...Right now I'm just glad this part is over... so I can focus on what's really important: the release of the collection today!!

I've been waiting for this day and I hope you're all gonna like what you see. I know the price range is too high for many of you, but I've been told so many times I need to value my time much better than I do and think about the time I actually put down in every garment. Which means not only the making of one piece of it when getting an order, but the time it took to sketch it, make the pattern, sew the prototype, shoot it, promote it, sell it, ship it. When you think about it like that, and the fact that it is one person doing all of those steps; the price is way too low...

Haha, btw; What do you think about these glasses I got last night from Marita, for my weird glasses collection? Aren't they so ugly they're actually kinda cool? I think they can work with the pink hair!

Lena xo

I'm too nervous to sleep and I should probably be doing some more background reading for tomorrow rather than writing this blog post... but at the same time I don't know what good it would do. There's nothing more for me to do. I just need to remember what happened 3 years ago, and if I haven't thought about it already I will probably not remember it in the middle of the night either...

I'm scared, but at least now I don't need to go there all by myself. Thank god I've found the best lawyer in the world. He knows I can't afford him, but he's doing it anyway. I can't believe I'm that lucky. So after the collection is released, when I'm rich and famous (oh god, that has never felt so far away as tonight...) I will defo do my best to at least pay him some.

In 24 hours the worst day of my life will be over. If I'm really lucky it's over 12 hours from now. Right now I'm just praying my nerves won't get the best of me...

Wish me luck. I think I might need it...

Lena xo

I have 3 really hard days in front of me right now and I'm scared to death... The trial is supposed to take place on Wednesday and even though I can't wait for this to be over, I know whoever wins will appeal the verdict, so it's not gonna be over in a very long time... I've done nothing wrong, except from hiring the wrong idiot-company to make my website (the old one, not this one)... back then it wasn't known they sue you when you want out if you don't pay them more money... Screw you! I won't pay. I will take this to the Supreme Court if necessary.

Most of all I just want this to be over so I can focus on the one important thing in my life right now; World domination! Ok, maybe not... let's stick with taking my brand to the next level. One step at the time :) I'm looking for new shops and resellers so if anyone can help me out with that I would be so grateful! Send me suggestions or visit your fave shop and tell them about my brand. I've got preview booklets to send out if needed.

On top of my list:

UK

New York

Los Angeles

Berlin

Paris

Amsterdam

Oslo

Italy

Spain

Online is also interesting, but preferably a shop you can actually visit.

I will defo reward you well if you can get me a new stockist! So please please please; don't hesitate to contact me or the shop you would like to see sell my designs!

Lena xo

Bad hangover doesn't even begin to cover how I feel today... bleh... the meeting about my webshop turned into dinner - turned into party - turned into going out clubbing - turned into a way too drunk Lena going to her ex instead of home to her own place. Good job! Hmm... but fuck it, I'm only human :)

Going food shopping on my way home was quite hilarious though as I turned pretty much everyone's head in my lace body and tiny studded hotpants matched with high patent leather wedges, huge sunglasses and the hair from hell :P Not the typical Sunday food shopping look :) Wish I had a pic so I could show you, haha!

But now on to the big news; we've got a release date for my webshop! November 27! And it's gonna be fierce! Sleak black with a touch of luxury. I'm loving it! You will be able to shop straight from this website and use Paypal, Visa and Mastercard. And you'll be able to choose if you wanna shop by size or get your garment customized after personal measurements. I'm so excited! 3 more months and then no more shitty Etsy shop! I hate it. Feels so unprofessional to use Etsy... Sorry, I know some of you like it, but I just really don't. I think it's good for those who's got design as a hobby, but for me it's not working... everyone's placing the orders by e-mail anyway, so better having a beautiful shop here on the website!

And here's a pic I stole from someones facebook page; Purple Leopard Dez at her 30th birthday party!

(Hopefully more pics to come!)

Now I'm gonna continue dying on the couch...

Lena xo

Good morning! Jeeez, I've been sleeping for many hours this week. Let me guess it has something to do with the non-sleeping weekend...

I realized when I woke up today how good it is for me to do this blogging every day. I need a reminder that my life is less than ordinary, coz sometimes I feel a little bit bored and don't remember how fucking privileged I actually am. What did I do yesterday? Hmm... I made a dress for a rather famous glamour model and afterwards I went to a fancy (?) vernissage and had lots of free champagne. What am I doing today? A pair of custom leather-look leggings for a drummer in a rockband and I'm gonna keep working on the ring attire to fab wrestler Kasey Owens. Tomorrow I've got meetings about my new webshop and the press release of the new collection.

Looking through some of my old friends updates on Facebook can also be a rather good reminder. Haha, I'm so mean! But hey, seriously, some people seem to have really boring lives. But I guess it's depending on what you want from life... I hate kids, would never want a dog (unless it's a pug, I love pugs!) and cannot see myself living in a smalltown where nothing ever happens.

I want drama, wild parties and beautiful people!

Here's two pics I got earlier this week. Me and model Helena on our way to my best friend's 30th birthday / farewell party.

Me wearing a pair of leggings from the f/w collection and Helena in a swimsuit from s/s collection 2011. Preview! :D

Lena xo